Development of a single integrated digital strategy is crucial for achieving success in a digital world.

Pixel Light works with clients to develop a strategy that brings together commercial objectives, market opportunities and innovation into a single Digital Road Map for the future.

This Road Map is the plan and vision for future digital activities, usually over a twelve month period.

The process brings together internal stakeholders with Pixel Light industry experts to capture current business requirements and likely future needs. It looks at a diverse range of business and technical drivers, including:

• Commercial objectives
• Campaign goals
• Creative & Brand
• Current technology platforms & systems
• Past activity & results
• Competitor activity
• Partnership opportunities
• Market analysis
• Offline activity
• Projected results
• Expected budgets
• Timing requirements

The Road Map is developed over several workshop sessions at the commencement of the engagement. Pixel Light also conducts extensive research and leverages our internal expertise across all areas of digital marketing and communications.

The Road Map Comprises Two Key Deliverables:

The Digital Road Map is a living strategy that is continuously refined and optimised based on campaign results and changes in business strategy, market conditions and competitor activity.

1. Integrated Digital Strategy

The twelve month digital marketing strategy comprising all background research, market analysis and proposed media activity. This includes detailed information on proposed channels and publishers, campaign measurement and anticipated results.

The goal of the strategy is to create a Road Map for the coming 12 months which directs all future digital projects, marketing activity and technology development.

It is focused on creating a single communication experience for current and future customers where each campaign and channel shares a common message, brand interaction and goal.

2. Digital Media Plan

The twelve month digital media plan for all proposed marketing activity across all channels and publishers on a week by week basis.

This plans allows a Client to easily see the proposed strategy broken down into individual campaigns with start and end dates. It also brings together all media fees, Pixel Light fees and any technology costs (email, ad serving, etc) to provide a single transparent summary of all expenditure for the year.