Ecommerce
Pixel Light believes that a successful ecommerce venture is about much more than just a website. It requires an integrated approach that considers not just the ecommerce website but also how it will interact with the rest of the organisation, how it will attract customers and how it will continue to build on its successes.
Pixel Light provides our clients with an integrated approach to ecommerce, where every aspect of the project is handled by a single agency with a single vision for success.
The Pixel Light ecommerce methodology comprises:
Strategy
Developing a clear strategy for an ecommerce project is vital if it’s going to meet client needs and achieve commercial success. Pixel Light works with clients to establish how the site will integrate with the rest of the business, how orders will be fulfilled and how it will be marketed to customers to drive revenue.
Web development
Pixel Light develops market leading ecommerce websites on the Magento platform. Magento is a feature-rich open source ecommerce platform that is intuitive to use and designed to maximise online revenue. It provides customers with a rich online shopping experience and merchants with flexibility and control over the design, user experience, content and functionality of their online store.
Application Integration
Pixel Light works with clients to integrate Magento with other systems, such as accounting/finance, stock inventory management, CRM and ERP platforms. The goal of this integration work is to create a seamless online ecommerce operation with little or no need for manual data management.
Analysis & Optimisation
Post launch, Pixel Light continues to work with clients to maximise site performance and generate increasing revenue. This optimisation work uses analytics to study user behaviour and site performance to find opportunities to lift conversion rates and increase average sale values.
Digital Marketing
Digital marketing is vital if an ecommerce site is going to succeed. Pixel Light works with clients to develop integrated digital marketing campaigns to support ecommerce sites post launch. Campaigns developed by Pixel Light include building internal email marketing lists, integration price of comparison services, search engine marketing & optimisation, and social media integration.
Magento
Pixel Light develops ecommerce sites using the Magento platform.
Magento is a powerful and flexible ecommerce platform that is a highly robust, and scalable solution for businesses of all sizes.
It provides a rich shopping experience for customers and an intuitive system for retailers to manage stock, orders and maximise revenue. It is an open source platform and the Community edition is available for free.
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Site Management
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Admin dashboard with performance overview
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Clear & intuitive reporting engine
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100% customisable page templates
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Web services API for integration with other systems
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Customer groups & customer accounts
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Access permissions for roles & users
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Magento Connect marketplace with upgrade modules
Product Management
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Browse by category
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Search functionality
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Multiple product images & image zoom
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Customisable rules for stock management
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Customisable rules for related products (upsell / cross sell)
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Dynamic site map and navigation
Order Management
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Intuitive order management with status updates
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View, edit, create & fulfil orders from admin panel
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Create & print invoices & packing slips
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Automated email notifications of order status
Checkout, Payment & Shipping
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Single page shopping cart
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Mini basket accessible on every page
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Single page check out
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Payment gateway integration
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Paypal integration
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Shipping integration with Australia Post, Temando & other services
Customer Management
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Complete purchase as a Guest or Register
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Customer accounts
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Order history with status updates
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Order & account update emails
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Automated password reset process
Marketing
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Highlight featured, sale or clearance new products
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Coupons, discounts, special offers
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Email newsletter sending & management Campaign landing pages
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Recently viewed & recently compared products Search engine optimisation
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