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Email Marketing

Email marketing is a powerful digital marketing tool ideally suited to building loyalty with existing customers and generating new business. It provides a unique opportunity for an ongoing dialogue with your customers, providing the ability to deliver highly targeted and cost effective communications directly to their inbox.

Successful email marketing requires a marriage of technology, strategy and highly targeted content. It can generate a wealth of valuable customer data that allows for ongoing optimisation based on how your customers interact and respond to your marketing messages.

Internal Email Marketing

Pixel Light works with clients to develop internal database mailing lists and implement highly targeted, cost effective ongoing email communication strategies.

Pixel Light email marketing services include:

  • Strategy development
  • Campaign deployment
  • Database management
  • Creative services
  • Campaign analysis

Third Party List Providers

Pixel Light works with third party database providers to access new audiences and target new market segments.

Third party lists offer many campaign advantages:

  • Extensive targeting options: age, gender, location, interest, purchase history/intent
  • Targeting delivers very high click through rates (25% - 40%)
  • High conversion rates (2% - 10%)
  • Results can be on par or even exceed search engine marketing
  • All activity is 100% trackable
  • Transparent and accountable
  • All providers conform to Australian privacy legislation.

Database

Pixel Light Mail is an intuitive and powerful web based email and SMS marketing solution. Combining cutting edge technology with creative templates to allow you to develop and manage targeted email and SMS campaigns in minutes.

Pixel Light Mail incorporates a robust database that features:

  • Add individual contacts or import any CSV file
  • Review, edit or delete contact information
  • Create separate segmented databases
  • Automated or manual Opt-Out management

Templates

Pixel Light Mail features template driven email functionality comprising:

  • A variety of pre-loaded templates or create your own
  • Fully featured content editor similar to a word processor
  • Create engaging emails with no HTML knowledge
  • Custom templates available from Pixel Light

Reporting

Pixel Light Mail includes a fully featured real time reporting system which tracks campaign progress. Reporting metrics tracked include open rate, click through rate (CTR), undeliverable, unsubscribed, updated profiles, send to friends (STF), and much more.

  

We’re Driven By Data

Data and analytics are at the core of everything we do. Every campaign we run is tracked in detail, from impression to click to conversion. Every website is tagged and analysed, from traffic sources and top pages to bounce rates and conversion rates.

We share all of this data with our clients, as carefully crafted Monthly Reports that highlight the important and tease out the connections. Here we report not just on the results, but on the meaning behind them, with analysis and insight with an absence of jargon.

It is this data that drives much of the strategy, a process of continuous refinement and ongoing testing, as we strive always to improve results and optimise performance. We believe in letting the market guide us, focusing on strategies that deliver results, channelling budgets and effort where responses are greatest.

Monthly Reports

Our emphasis on data is highlighted in our Monthly Reports, which draw on a wide range of metrics and data sources to provide a comprehensive picture of website or campaign performance.